Jones Soda Put Its Customers on the Label
Jones Soda has used consumer photographs on labels since 1996. A practical workflow shows the work needed to make customer participation reach a visible finish.
Topic
Marketing
How small companies get found: owned audiences, outreach, local search, and distribution that compounds.
$50 of Props Did Not Make Blendtec's Viral Videos Cheap
Blendtec’s famous starting budget paid for props. A complete campaign budget also accounts for people, existing assets and distinct revenue streams.
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56% Opens on 328 Cold Emails: The Cadence That Grew a Freelance Business 14x
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Guillaume Moubeche Kept $60,000 of a $160,000 Launch, and It Was the Right Trade
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The EU Council Just Cut the Article That Would Have Killed Cookie Banners. Delete Yours Anyway
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Free Kit to YouTubers: How Gymshark Went From a Garage Screen Printer to $608 Million in Revenue
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