Where First Customers Actually Come From
Launching is not distribution. Documented founder accounts point the same way: first customers come from warmth you already have - your network, your communities, and people already complaining in public.
Topic
Marketing
How small companies get found: owned audiences, outreach, local search, and distribution that compounds.
Distribution Is the Moat: Why Builders Should Publish
Products are easier to build than ever, which means building is no longer the hard part. The durable advantage is owning the attention of the people you serve, and the cheapest way to earn it is to publish.
Mining Public Complaints: How to Find Problems People Will Pay to Solve
The best product research is already written, by frustrated people, in public, for free. A practical method for turning complaints into a validated problem list.