Topic
Running an online store: returns, chargebacks, product listings, and the operating decisions behind healthy margins.
Meta shipped a dedicated app for Facebook Marketplace sellers: AI-drafted listings, a buyer-only inbox, bulk inventory tools and performance data. What's in it, and a day-one plan.
New image models like this week's Flux 3 make generation nearly free. The constraint is no longer cost - it's accuracy: a listing image that oversells the product converts into returns and disputes.
US retail returns hit a projected $890 billion in 2024, 76% of shoppers pick stores partly on free returns, and 93% of retailers call abuse a significant issue. Your policy sits in that triangle - design it, don't copy it.
US card disputes hit 158 million in 2025, and small merchants carry the loss. The card-network thresholds that actually matter, and a three-layer defense: prevent, deter, fight, plus when not to fight.